Mahindra has introduced a game-changing SUV, the Thar Roxx, marking a new era for the iconic Thar series. The Mahindra Thar Roxx is not just an SUV; it’s a statement. With its launch, Mahindra has successfully combined rugged off-road capability with everyday practicality, creating a vehicle that appeals to both adventure enthusiasts and families looking for a versatile car. Priced competitively, starting at Rs. 12.99 lakh for the petrol variant and Rs. 13.99 lakh for the diesel variant (ex-showroom prices for the MX 4x2 model), the Thar Roxx stands out as a robust yet refined option in the highly competitive SUV market.

Why the Thar Roxx Rocks the SUV Segment

The Mahindra Thar Roxx is a significant upgrade from its predecessor, the three-door Thar. The addition of two more doors and a bench seat for the second row transforms it into a more practical SUV without compromising on the rugged appeal that Thar is known for. This five-door variant offers the best of both worlds: the off-road prowess that made the Thar a legend and the everyday usability that makes it a compelling option for families and urban dwellers.

Performance That Roxx

At the heart of the Mahindra Thar Roxx are its powerful engine options that ensure it delivers an exhilarating performance both on and off the road. The Thar Roxx comes with two engine choices:

1. 2.0-litre mStallion Turbo-Petrol Engine:
• This engine produces a robust 160bhp and 330Nm of torque.
• Available with a six-speed manual or a six-speed automatic transmission, this engine offers a thrilling driving experience, especially for those who love the revs of a petrol engine.
• The petrol variant of the Thar Roxx is designed for those who seek a blend of power and smoothness, making it ideal for city driving and highway cruising.
2. 2.2-litre mHawk Diesel Engine:
• The diesel engine generates 150bhp and 330Nm of torque.
• Like the petrol variant, it is available with both manual and automatic transmission options.
• The diesel variant is perfect for those who need a vehicle capable of handling rough terrains and long journeys, offering excellent fuel efficiency without compromising on power.

Both engine options are available in 4WD and RWD configurations, allowing the Thar Roxx to cater to different driving needs, whether it’s navigating through city traffic or conquering off-road trails.

Exterior Design: Built to Roxx

The exterior of the Mahindra Thar Roxx has been designed to impress. It combines rugged styling with modern touches, ensuring that it stands out on any road. The SUV features:

• A New Grille Design: The bold, new grille gives the Thar Roxx a commanding presence. It’s flanked by C-shaped LED daytime running lights (DRLs) that add a touch of modernity to the rugged exterior.
• Projector Headlamps: These provide better visibility during night drives, ensuring safety and style.
• Circular Fog Lights: These add to the Thar Roxx’s distinct look while enhancing its functionality during foggy conditions.
• Dual-Tone Alloy Wheels: The stylish wheels not only add to the aesthetic appeal but also ensure stability and grip on various terrains.
• Rear-Door Mounted Handles: These provide easier access to the second row, which is a significant improvement over the three-door Thar.
• Rectangular LED Taillights: The sleek taillights, along with the tailgate-mounted spare wheel, maintain the Thar’s rugged and adventurous look.

The design of the Mahindra Thar Roxx is both functional and aesthetically pleasing, ensuring that it looks as good on city streets as it does on off-road trails.

Interior Comfort: Roxx the Inside

Stepping inside the Mahindra Thar Roxx reveals a cabin designed with both comfort and convenience in mind. The interior is a significant upgrade from the earlier models, providing a more refined and modern experience. Key interior features include:

• 10.25-Inch Touchscreen Infotainment System: This state-of-the-art system supports wireless Apple CarPlay and Android Auto, ensuring seamless connectivity for all passengers.
• Fully Digital Colour Instrument Cluster: The modern instrument cluster provides all the necessary information at a glance, enhancing the driving experience.
• Ventilated Front Seats: These ensure comfort even during the hottest days, making long journeys more enjoyable.
• Panoramic Sunroof: The expansive sunroof adds to the spacious feel of the cabin, allowing natural light to flood the interior and giving passengers a view of the sky.
• Automatic Climate Control: Paired with rear AC vents, this feature ensures that all passengers, regardless of where they are seated, enjoy a comfortable temperature.
• Dual-Tone Upholstery: The stylish upholstery not only adds to the visual appeal but also ensures that the seats are comfortable and supportive during long drives.

The Mahindra Thar Roxx’s interior is designed to offer a premium experience, making it a perfect choice for those who want a comfortable ride without compromising on style.

Safety Features: Roxx-Solid Security

Mahindra has not compromised on safety with the Thar Roxx. The SUV comes equipped with an array of safety features that ensure peace of mind for the driver and passengers. These include:

• Six Airbags: Standard across all variants, these airbags provide comprehensive protection in the event of a collision.
• Electronic Stability Control (ESC): This feature helps maintain control during slippery conditions, ensuring that the Thar Roxx remains stable even in challenging situations.
• Tyre Pressure Monitoring System (TPMS): TPMS alerts the driver if the tire pressure drops below the recommended level, helping prevent potential blowouts.
• Advanced Driver Assistance Systems (ADAS): The Thar Roxx comes with a suite of ADAS features, including lane keep assist and adaptive cruise control, which provide additional safety and convenience during long drives.

These features make the Mahindra Thar Roxx one of the safest SUVs in its class, providing drivers with confidence on all types of roads.

Why the Thar Roxx is the SUV That Roxx

The Mahindra Thar Roxx is more than just an SUV; it’s a lifestyle choice. It’s designed for those who seek adventure without sacrificing comfort, for families who need a practical vehicle that can handle daily commutes and weekend getaways, and for enthusiasts who want the thrill of off-roading with the convenience of a modern, feature-packed vehicle.

With its competitive pricing, powerful engine options, rugged yet refined design, and a host of comfort and safety features, the Thar Roxx is set to dominate the SUV segment. It offers a unique proposition in the market, standing out not only because of its off-road capabilities but also because of its practicality and versatility.

Whether you’re a seasoned off-road enthusiast or someone looking for a reliable and stylish family car, the Mahindra Thar Roxx is built to impress. It’s a vehicle that roxx the road, roxx the trails, and roxx your world.

In conclusion, the Mahindra Thar Roxx is an SUV that truly lives up to its name. It’s a vehicle that roxx in every aspect, from its design and performance to its comfort and safety features. If you’re in the market for an SUV that offers the perfect blend of adventure, practicality, and style, look no further than the Mahindra Thar Roxx.